Regina Noriega and “the era of women.”

January 30, 2014

Listening to the audio version of Ayn Rand’s classic bestseller, Atlas Shrugged, I was reminded of Regina Noriega.  She is the most recent sensation in a growing list of outstanding women in the field of direct sales.

This was the one field that men seemed to have to themselves, Mary Kay Ash being the anomaly.   Increasingly, in politics, journalism, education and business, women are doing the work.  Hillary Clinton appears on this week’s TIME magazine cover crushing a little man beneath her heel.  By the way, the new editor of TIME is Nancy Gibbs, a new star in her own right.  More and more, men are increasingly being seen as having only one exclusive function, namely, protecting women from other men.

Regina Noriega has built a career creating brands and, well, networking, building genuine relationships with people in the field of direct sales and network marketing.

Regina’s tenacity, drive, vibrancy and ability to be a leader is known and greatly admired in the industry. Everyone that’s worked with her on any level knows her standards are high to the level of perfectionism and that she expects everyone around her to operate on the same level. Mediocrity in any form is not an option.

Again, to use the Atlas Shrugged metaphor, she’s never taken the easy road.  Rather than ride the train, she thrives on building tracks and at the same time she’s comfortable swimming against the rip tide and can turn from defense to offense on a dime. Strategic is a word that describes her leadership skills.

Having spent 40 years as an amateur historian of the whole network marketing industry I’ve watched her face many professional challenges and tackle them with leadership skills that display not only strength but grace and courage. Her negotiation skills and work ethic is famous.  And always, she practices the golden rule.  (No, not that one, the real one.)

She’s usually the only woman, and minority woman at that, seated in the boardroom. She’s highly respected for her strategic mind and treats all around her with complete frankness, always thinking about the goals of a team above everything else. She talks hard and direct but always makes everyone feel like they are always in it together. She makes you want to drive yourself hard not only for yourself but for her. The best thing about her is that she is passionate about  helping people first and joining people in their personal development journeys.

I’m not sure where she is headed.  Will she take the route other woman business stars have taken and enter public life?  Will she be another Meg Whitman?  As a corporate executive she is legend.  So there is always that. And she is one of the rare corporate animals in network marketing who would thrive in the field.  Not many in that category.  It would be fun to watch for woman are increasingly proving the misogynist, American, MLM old fogies that they can build groups bigger and better than they.  Look at Natasha Yena in the Ukraine.

Which brings us back to the dilemma I first posed.  What does this all mean for men?  What will we do?  Fight wars you say.  But that work is increasingly falling on the shoulders of mechanical drones.  We may soon see women sitting before computer consoles in America and Asia, duking it out through surrogate metal hardware on the ground.  Yes, for that we may need little boys too, Ender Wiggins, who have quick eye hand coordination but even then we don’t need men.

In the  celebrated, famous, Greek democracy of antiquity, women could not vote.  They could not own property.  Their word was not accepted in a court of law.  They were not even counted in a government census.  Today, at least outside the Islamic world, they are emerging as a dominate force.  Their activism has changed education.  Their votes have changed world governments.  And they are in the process of changing business as well.  They are all over the ballrooms of Davos.  Oh yes, I forgot to mention banking and finance.  There is Janet Yellen, the new chairman of the Federal Reserve.

So here come  Regina Noriega, the bright new face in direct sales.  We should not be surprised.  She is yet another star in an ever expanding galaxy of women high achievers.

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